Travels for Taste

Tales of travel and food with a touch of spice

  • Home
  • About
    • In the Press, Published Work and Interviews
    • PR and Disclosure Policy
  • Food
    • Recipe Index
      • Indian
        • C.K.P recipes
        • Curry – Meat, Seafood
        • Curry – Vegetarian
        • Sides
        • Chutneys
      • Healthy
        • Soups
        • Salads
      • Quick and Easy
      • Baking
        • Desserts
      • Meat
      • Seafood
      • Vegetarian
        • Salads
      • Vegan
    • Product Reviews
    • Events
  • Travel
    • UK
    • India
    • Around the World
  • Lifestyle
    • Home
    • Kitchen
    • Restaurant Reviews
    • Miscellaneous
  • Giveaways
  • Work with me
    • Meet interesting foodie entrepreneurs here

Interview with Pune’s leading Fruit Wine Manufacturer

June 17, 2013 by manjirichitnis 5 Comments

It was on a hot summer evening at home in Pune when dad and I had some Strawberry wine while watching the IPL. Baba told me about how he came to procure the wine one evening at a promotion at a Club in Pune. A wine made in Pune and that too made with strawberries, how very interesting…Lucky for me I managed to get in touch with the man behind the business who strives to establish a wine culture in Pune, sink your teeth into the chat we had at his bungalow in the heart of the old part of Pune City, the Peths as they are called.

Mr. Akkalpit Prabhune spared some time from his busy schedule to share his story.

This young entrepreneur who manages a full-time career in IT makes time for channelling his creativity and passion into promoting his fruity wines. He lets is in on how his passion and vision to introduce a culture of wine drinking using local fruits led to the creation of Rhythm Wines.

MJ: What is the difference between fruit wines and regular grape wines, the composition, etc?

AP: Fruit wine is basically wine made from fruits other than grapes. The quality of any wine is determined by the fruit used. Some of the Indian fruits which are suitable for Indian climate and soil which lend a natural aroma & flavor to fruits wines like strawberries, grapes, and kiwis are good candidates to make a fruit wine. Fruit wines are lighter and fruitier as compared to grape wines so consumers new to wines can easily appreciate these wines.

”Wines are palate cleansers. Every Bite is a new bite.’’

MJ: Is the technology for making fruit wines different than that used for grape wines?

AP: There is no difference in the process of making fruit wines and grape wine. So there is not much difference in technology. Generally based on the fruits used the crushing equipment will need to modify but after juicing is done the process is absolutely same as grape wine. The advantage with fruit wines is that they require very less time to mature, within 6 months they can be bottled. This also ensures that the machinery is in use throughout the year.

MJ: Why the name Rhythm Wines? (My personal favourite question!)

AP: Sipping wine listening while listening to music is ideal is it not? It lightens us, sets the mood for a pleasant meal, like a perfect set of musical notes with Rhythm…

MJ: What inspired you to get into this business?

AP: I have travelled a lot and have savoured various amazing wines in the course of my travels and I wanted to create wines using local fruits which would help establish a culture of appreciating fruit wines amongst people used to the local flavours and cuisine. Breaking the elitist view towards wine consumption and expanding the market being part of my mission. After studying the existing scenario of the wine industry and understanding the importance of fruit wines, I started Rhythm winery in Pune City, Maharashtra with My partner, Mr. Gulu Jagtianey, in 2010, and has successfully made wines from pineapple and strawberry. We received a very good response for our wines in many wine festivals and received demands for wines from apples, peaches, and Strawberry. The Strawberry variant has just been launched in Pune and Mumbai markets and received great appreciation. 

”Our mission is to offer the best variety of tropical fruit wines suited perfectly to Indian palate and food. We strongly believe that excellent wines are made only from quality fruits which are best suited to local climatic and soil conditions’’

MJ: Where is the bottling plant located?

AP: Rhythm winery is located outskirts of Pune on way to Khadakwasla, Narhe Gaon; It has an existing capacity of about 25000 liters of wine a year. It is proposed to increase this capacity to 50000 liters soon.

Desktop1

MJ: Where are the strawberries you use sourced from?

AP: Strawberry comes from a world-famous region of Panchgani in Maharashtra. Strawberry varieties we use for wine manufacturing, a blend of ‘kamaroza’ and ‘sweet Charlie’.

MJ: How do you ensure uniformity in the quality of fruits used? As most of the grape wineries have their own grape farms.

AP: We also have contract farming for our fruits. We use specific varieties of strawberries and pineapples.

MJ: Who is the master brewer that you work with?

AP: His name is Dominique Revard and he is a Canadian fruit wine expert who lends his years of experience and expertise to our business.

MJ: Grape wines have just managed to find a foothold in India. Do you think the Indian Consumers will give the same preference to fruit wines as with Grape wines? What is the scope these wines have in India?

AP: It’s easier for local flavours to be appreciated by people, hence we believe that consumers will find it easier to appreciate wines made using strawberries and pineapples as they would be able to identify easily with these fruits vis-avis posh varieties of grapes. Besides Indian Cuisine is high on flavour, spices and our light-bodied, fruity wines pair well with Indian food.

MJ: How did you gauge the commercial viability of manufacturing fruit wines?

AP: It is a new concept, hence before manufacturing wines from any fruit, many variants are created and tested at all stages of wines. Rhythm winery has done extensive R&D on different fruits and then ventured into pineapple and strawberry. Generally, fruit wines are not manufactured on a very large scale but wineries with a capacity of 30,000 to 50,000 liters can be viable. A huge amount of marketing efforts are required since the concept is new.

MJ: Which different fruits have the Indian wine producers experimented with for making wine? Mention your take on the usage of Kiwi fruit for producing wine.

AP: Pineapple and Strawberry are currently produced by us at Rhythm winery. Lychee wine is manufactured by Lucca winery in Haryana. Dapoli Krishi Vidyapeeth,(Stateof Maharashtra, India) have worked on Kokum and Mango wines. Apple, Kiwi wines are produced in North and Eastern India.

MJ: How do you deal with competition?

AP: Suprisingly, Fruit wines are not being sold commercially by too many players in the wine market. We welcome competition; it always helps expand the market!

MJ: What is the current installed capacity for fruit wines in the market?

AP: Presently there are very few players in fruit wines. Rhythm winery is definitely the leading player in the Fruit Wine Market. In all, 300,000 to 500,000 liters of fruit wine is made annually.

MJ: How will fruit wines benefit fruit growers/wine producers/consumers?

AP: Presently due to average storage conditions huge amount of fruits are wasted. As per Food ministry, more than 70 % of fruits are wasted! Therefore, for those that grow strawberries, pineapples and kiwi supplying to fruit wine manufacturers like us will open up an excellent avenue for business in the processed foods and drink industry and offer more options than producing only jams, jellies, and preserves. Wine producers can plan production seasonally and can make the best use of their production capacity. Since fruit wines are easier and lighter to drink, introducing new consumers to wines will be easier to achieve.

MJ: How do you promote your fruit wines?

AP: By participating in wine festivals and trade fairs. Directly advertising wines is prohibited by Indian Excise Laws.

MJ: What expansion plans do you have outside of Maharashtra State?

AP: There is a 300 % import duty for goods sold between states in India, the Indian Grape Processing Board – I.G.P.B has also been appealing to reduce these taxes and improve trade opportunities.

MJ: After strawberry and pineapple wines what’s next?

AP: Kiwi Wine is next on the list. In order to support farmers who produce these crops and to aid local entrepreneurs who boost the local economy the government is keen to support ventures like ours. Kiwi is the fruit that we are currently experimenting with and the Himachal Pradesh Government has chosen our company to come up with viable fruit wines, we hope to soon offer them a few samples and finalise on one, they would supply us with the fruit which we will use to create and bottle our new kiwi variant.

Quins

MJ: Is there any export potential?

AP: Indian fruit wines if marketed properly will have a great scope in foreign countries, as these wines will have specific characters and fruits with an Indian origin.

MJ: Where else in the world are fruit wines made/consumed/popular?

AP: Apple wines is been made for centuries and very famous in the UK, France, and North America. Canada and Australia are leaders in fruit wines and have successfully marketed their wines internationally. Some states in the USA like Florida, Texas are famous for their local fruit wines. Presently fruit wines have about 3 to 5% of market share in the overall wine market.

MJ: What is the shelf life of fruit wines?

AP: Ideally 2 years from bottling.

MJ: What are Differences in aging process and storage of the fruit wines vis-avis Grape Wines?

AP: Ageing of up to a year is sufficient. Storage principles are similar to other wines.

MJ: What is the advantage of using screw caps vs cork screws?

AP: Cork screws are used to create complex bouquets. Fruit wines can get tainted with poor quality corks.

MJ: What is the advantage of using screw caps vs cork screws?

MJ: If one has to buy your wines in Pune and Mumbai where are they retailing?

AP: In Pune, our wines retail with reputable retailers like Dorabjees, Ozone, and are on the menu at restaurants at Liquid Hut Restaurant, Barbecue Nation, Oasis, P.Y.C Gymkhana.

In Mumbai, we have just started out and are making our fruit wines available in areas like Bandra, Andheri, and South Mumbai.

MJ: Any benefits linked to the consumption of fruit wines as Red Wine consumption is linked to several health benefits.

AP: Amongst the known Health benefits of pineapple and strawberry wines some are:

  1. Pineapple contains bromelain and beta–carotene which improves digestion, lowers the risk of macular degeneration, improves the quality of vision.
  2. Strawberries are packed with Vitamins & Antioxidants which help increases immunity to bad cholesterol and are thus beneficial towards maintaining a healthier heart.

It was early evening by then, the slanting sun rays streaming into the terrace room converted into a study, were playing peek-a-boo with the few dozen mangoes which are lying face down on the floor to ripen.

There was a pause as I sipped on my tea and made doodles on my notepad. My very polite host looked around and handed me a bottle of Pineapple Wine, I politely declined but he was rather persistent. On my way home, making a mental note to stop procrastinating and I promised myself to start doing all the things that I have filed away in the recesses of mind as well ‘’to be done some time, in the future’’. After all, hasn’t this passionate entrepreneur proved that if you have a Dream you must act on it… Yes, dreams really do come true… that bottle in my cloth satchel clinking against my bunch keys was proof.

Bottle with glasses 2

Check out the Rhythm Wines website, Connect with them on their Facebook page

Filed Under: Lifestyle, Miscellaneous Tagged With: Andheri, Antioxidants, apple wine, apples, Australia, bandra, Barbecue Nation, beta carotene, Bottling Plant, bromelain, Canadian fruit wine expert, corkscrew, culture, Dapoli Krishi Vidyapeeth, Dorabjees, drink, England, entrepreneur, flavour, foood and wine, France, fruit wines, grapes, Haryana, Himachal Pradesh, improve digestion, India, Indian cuisine, Indian Grape Processing Board, Interview, IPL cricket, IT, Khadakvasla, Khadakwasla, Kiwi wine, kokum, Kokum wine, Liquid Hut Restaurant, Lucca winery, Lychee, macular degeneration, maharashtra, mango, Mango Wine, music, Narhe Gaon, North America. Canada, North and Eastern India, Oasis, Ozone, P.Y.C Gymkhana, palate cleanser, peaches, pear wine, peth, Pineapple, pineapple wine, Pune, Rhythm Wines, South Mumbai, Strawberry, strawberry wine, sun rays, U.K, United Kingdom, vision, Vitamins, wine producers

Browsing around at Angel

April 4, 2012 by manjirichitnis 4 Comments

To the bored Londoner, it’s just another tube station but to me it is a beautiful cosy place with a wonderfully modern mall, a very alive and vibrant street market, great restaurants, and plenty for the hungry soul to do, to see, to absorb and soak in and spend a few hours enjoying the best that this place has to offer.

On my recent visit to Angel, I spent time walking around, enjoying the early spring sun, savouring the street food delicacies and discovering the joy of having a lazy cup of tea and an amazing cafe called Euphorium Bakery.

I walked around the street market and ate this awesome falafel wrap, it has the most divine crunchy fried falafel balls ummmmm and very, very tasty aubergines, cauliflower, spicy chilli pickled, fried potato dusted with the most amazing sauce and what not!

If you see the two blokes in the picture, one smiley and one err well Not so smiley ;), you know you are the right place for mind-blowingly tasty falafel wraps!

The street market has a butcher, a fishmonger, several fruit and vegetable vendors, carpet sellers, lingerie stalls, even a  makeup stall! It has all sort of world cuisine on offer, right from the local jacket potatoes and fish and chips to mid-eastern falafels, African jerk chicken, Bangladeshi kebabs, Vietnamese noodles, Thai crispy prawns, and so much more and yes a generous spattering of many pubs and cafes including the famous chains like Starbucks and Costa for the loyal followers.

Though I strongly suggest landing up without having had breakfast , picking up a falafel wrap as an appetiser, then walking around taking in the vibrancy of the place and then eating to your heart’s content at any one of the many food stall, then wandering around the massive mall, indulging in some shopping  , strolling around the quiet by lanes and plonking yourself onto an easy chair in one of the many lovely local cafes and sipping away on your latte’ or Indian chai and relishing an afternoon well spent .

A view of the massive ”Angels’s wings” at the entrance to the Mall and a View of the ” Angel’s Halo” at one of the exits ….

I even managed to get a steal-deal on a book I was looking to buy for some time now from a local charity shop ( I don’t know how she does it – By Alison Pearson, a must read for EVERY woman especially if you thrive on a huge guilt conscience of NOT being able to spare enough time for your family because you have a job that you love and are addicted to !, it’s a bible for one of my closest female buddies P)

A view of a beautiful flower shop located close to the bakery.

A little rain while I was safely tucked inside the cafe dropped the temperature by a few degrees and ensured I left to get home just in time to make hubbykins a steaming hot cuppa and share a long conversation about how I spent a lovely day out.

I also discovered a wonderful Fruit called Longan, it’s like litchi in the texture of the skin and the soft watery succulently fresh white fruit hidden inside but with a twist in the form of a sugary sweet caffeine kick concealed in the fruit that explodes with every bite that you take. I managed to gobble quite a large number of them, reluctantly sharing them with my better half 🙂

This is an image of the fruit, that what remains of the LARGE bag I got home I know, I know greedy me!

I have posted some pictures below of the fruit, it’s delicate skin that can easily be peeled off and globular succulent fruit inside.

In India there is a version of this fruit called Litchi or Lychee, it has bright red or dull brown skin, and the appearance of the fruit inside looks very similar to the Longan. Lychees are more oval in shape though and very different but equally delicious and sweet to taste and also are very succulent, every bite releases a delicious sticky liquid ummmm.

Some images of the Litchi or Lychee I got off the net :

It’s at times like this that I imagine how much of effort God put into creating this planet and all that is there on the planet , it is such small everyday pleasures that make me smile.

To those whose mouth is watering after seeing those images please head to China Town or any proper Chinese shop in London and ask for Longan . If you love them as much as I did , write back to me !Please !

I have posted a few images of my day out below, hope you enjoy seeing them. Oh yes, How can I forget the highlight of the day ?! I touched a LIVE snake and that too a BOA CONSTRICTOR (screaammmmmmm EEEEEEECHHHHH,yelll, shiver shudder shake shake ..none of that happened, even little kids were touching the slippery guy who seemed to be basking in the glory of so many curious human eyes set on him !), it is called a Common Boa Constrictor and inhabits rainforests, the other two animals I saw were an African spurred tortoise and a lizard which I think is the Bearded Dragon, a word of praise here for the handlers of these animals who work with a company called the Zoofari.

These handlers were gentle with the animals , very knowledgebale and great with kids too, they also ensured each and every fascinated child and adult got a blob of hand sanitiser after they touched the animals. Kudos to them ! Good work guys and I loved the concept of a mobile zoo and how they raise funds for wildlife ,a very noble thought and deed ..Indeed 🙂

The Zoofari Van :

The crowd around the display area :

Say hello to the Turtle , it’s quite massive isn’t it ??

And now the BOA…….

Ok that was me hesitating and touching the snake after all, so scale-eee , err never mind !

Well After those animals , feats your eyes on some images of the awesome Euphorium Bakery .

And just as I had left the area the taste of chai still lingering in my mouth, I was offered a free sample of the New Almond Latte at Starbucks, worth a try I say!

I managed to stuff my camera back into my bag and dragged my exteremly drowsy self to the tube station , but had to click this last one snap as I laughed aloud and people around gave me the look as if to say ”Crazy woman laughing all alone ..grumphfh ” well you would smirk too after seeing it wouldn’t you ??

Hahaha a quirky laugh at the end of a fab day, all I needed to inspire me to get blogging again!

Filed Under: London and rest of U.K, Travel Tagged With: african, balls, boa, bread, cakes, chai, chill, China, constrictor, costa, dragon, enjoy, Euphorium Bakery, falafel, flowers, fruits, god, India, jerk chciken, Kings Cross, latte, laze, Litchi, lizard, local, Longan, Lychee, mall, photo, picture, pubs, relax, shopping, slippery, snake, St.Pancras, starbucks, station.Angel, street market, tatsty, turtle, underground, vegetables, zoo, zoofari

Food,travel and lifestyle writer. Photographer.

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Categories

  • Baking
  • Breads
  • C.K.P recipes
  • Cakes
  • Chutneys
  • Cocktails
  • Curry – Meat, Seafood
  • Curry – Vegetarian
  • Desserts
  • Events
  • Featured Food and Drink
  • Featured Lifestyle
  • Featured Travel Adventures
  • Food
  • Healthy
  • Home
  • India
  • Indian
  • Kitchen
  • Lifestyle
  • London and rest of U.K
  • Meat
  • Miscellaneous
  • Product Reviews
  • Quick and Easy
  • Recipe Index
  • Rest of the World
  • Restaurant Reviews
  • Salads
  • seafood
  • Sides
  • Smoothies
  • Soups
  • Travel
  • Uncategorized
  • Vegan
  • Vegetarian

Featured Blogger on Great British Chefs

GBC_blogger-badge_150x300px    

Need a New Power Blender?

13076814_10154185434898293_7387808474266473605_n

Travelsfortaste is Featured on Expats Blog

England expat blogs
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
Squaremeal.co.uk - Restaurant Reviews

About me

Writer and Photographer. Food,Travel & Lifestyle, Blogger and Digital Marketer. Read More…

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

Recent Posts

  • Diamond Jubilee Tea Salon, Fortnum & Mason – Afternoon Tea Review
  • Brown’s Brasserie and Bar celebrates 50th Anniversary with Covent Garden Grand re-opening
  • Hampton Court Palace Food Festival – Review
  • Brigit’s Bakery Afternoon Tea, Covent Garden, London – Review
  • Maplin Photo Walk around Central London

Copyright © 2025 · Foodie Pro Theme by Shay Bocks · Built on the Genesis Framework · Powered by WordPress

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT