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Bake Your Dreams Come True with Tate and Lyle

May 18, 2014 by manjirichitnis 4 Comments

When I was invited to the  campaign launch for the Bake Your Dreams Come True in East London , I had no idea I would walking into an installation of an edible bank! This art installation is the result of research which reveals that 40% of Brits dream of ditching their day jobs to start out on their own ,of which 20% of the dream of starting their own Baking Business!

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While I ate the fabulous decadent cake that made the ATM , I also admired the sugar art world map and meringue art frame and a desk complete with edible paper bank slips and pens filled with sherbet powder.

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But of course the Bank of Baking Vault with edible gold coin biscotti,edible bank notes in flavours of green tea, orange zest and cherry, chocolate cake ingots was most tempting, alas we couldn’t eat the vault or it notes and ingots but were free to munch on the shortbread gold coins 🙂

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All these beautiful edible art creations were made by artists Bompas & Parr.

This beautiful desk with  its rustic look and feel ,with the Tate and Lyle sugar filled money bags ,for one slight moment made me feel like I was in a Harry Potter movie at Gringotts bank…. sighh..if only daydreaming could materialize into sensible dreams….well this event was certainly about an opportunity that should be seized!

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I spent almost an hour speaking to financial advisors who were at the event and they explained patiently the nitty-gritty associated with venturing out on your own, how to ensure your business idea is viable to financiers and why it’s never too late to take the plunge! It was a fruitful afternoon and I left feeling very inspired to formulate my own business idea , a money spinner I hope!

The Details

Launched to inspire budding bakers to fulfill their baking dreams this wonderful initiative by Tate and Lyle offers prizes in cash rewards up to £5000 for 5 lucky baking entrepreneurs .This initial financial support will go towards set up of  dream baking ventures. In addition there are prizes worth £1 million to be won too.Bakers who have been dreaming of their own cafe, a cupcake or meringue supply business or simply any budding baker with baking dreams are eligible to apply by submitting the pack code of their ‘Bake Your Dreams Come True Tate and Lyle Baking Sugar’ or ‘Lyle’s Golden Syrup Baking Bottles’

So call you budding bakers what are you waiting for ?Pull out your aprons , put  on your baking hats and head here  to participate! Good Luck!

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*With thanks to Tate and Lyle for inviting me to this fun and informative event.No monetary compensation was provided for this post.All views expressed are my own.

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