I have always endeavoured to get the word about for foodie entrepreneurs via my blog. I am passionate about food and love talking to people who share my passion. That’s why I was really happy to be at the launch of eINDIE -Chutneys & Relish and am so glad I can share with all you the story behind the big day and some glimpses from the launch party.
eINDIE was launched at a grand opening last month at Tante Marie located on Woking high street. The launch was attended by some very high profile guests like Lord Dolar Popat (Conservative Peer), a leading businessman and former Minister for Small Businesses & Transport who was the Chief Guest. The other special guest invitees were Mayor of Woking Borough Council and Cllr Derek McCrum while Local MP Jonathan Lord was not able to attend he sent his good wishes in support of eINDIE.
Sonal’s close friend and ardent supporter Lakshmi Kaul, was at hand to introduce the guests of honour and introduce us to the delicious range of chutneys. Lakshmi Kaul, for the uninitiated, is the Founder and executive member of the Kashmiri Pandits Cultural Society. She recently has also elected as Deputy Chairman (Fundraising) for the Hounslow, Chiswick, Brentford & Isleworth Conservative Association.
These dignitaries were there alongside Sonal’s loyal friends and family to encourage her and share in the joy of her new start up.
I honestly think that conceptualising a new brand and launching is nothing short of giving birth to a baby. The labour pains being no different to all the hard work, blood and sweat that am sure have gone into getting eINDIE to a larger audience and out in the market.
So how was this product line born? eINDIE is the brainchild of gorgeous ‘Momtrepreneur’ Sonal Sher.
To hear it in her own words ‘ The idea for eINDIE came about when my chutneys were appreciated by those who tasted them and this prompted me to think of upscaling the production. I am pleased to say that my chutneys and relish are enjoyed by many households in Surrey. Having informally become the provider of a ‘magic ingredient’, I am now launching this ‘magic ingredient’ to reach out to a wider discerning market.’
What is even more fascinating to me is Sonal’s story of how Woking became her second home after Kashmir, India where she was born. Sonal has lived in the UK for 17 years (in Woking for nearly a decade), which is now home. Originating from a region that celebrates food and boasts of unique flavours, she has experimented with world foods and varying culinary techniques over the last decade.
Sonal Sher is a trained and qualified chef and believes that her creation eINDIE Chutneys and Relish reflect the variety of food she likes, where different flavours work together in harmony. Designed to make everyday meals exciting by providing a boost of flavours into pretty much all cuisines, eINDIE are guaranteed to be a great accompaniment to any party food. A true reflection of the best of British and Indian flavours brought together.
On the menu at the launch and food tasting were many delightful tasty tidbits prepared by the enthusiastic team at Tante Marie which also has a teaching academy.
Currently, eINDIE Chutneys and Relish are available to try at a local wine bar at Woking high street called Cellar Magneval and they will soon be sold online. To place orders get in touch with creator Sonal at email@example.com
*With thanks to Sonal Sher for the invite and samples. No monetary compensation was offered for a positive review. As always all opinions expressed here are entirely my own.